You only have one chance to earn a good first impression.
So, let’s pretend you’re in an elevator – the door opens at the next level and a very influential person in your sector steps in. Do you have an elevator speech prepared and committed to memory?
An elevator pitch is actually a summary designed to get a point across quickly and effectively. Like the name suggests, the overview should be as long as an elevator ride – you’ve got about 30 – 60 seconds to produce a good impression. Furthermore, the attention span of an average individual is just half a minute… Unless you make it interesting of course!
The purpose of the elevator pitch is not to tell the man or woman every tiny detail of your business. The perfect elevator pitch should ideally leave them wanting more.
The elevator pitch can be used each time you meet a potential client, investor, etc. Here are 10 pointers that you can use to create the perfect elevator pitch:
Read more: Tips for Crafting the Perfect Elevator Pitch


